Rubenstein Impact Group, LLC just released the results of a new study analyzing the email welcome series from nearly 30 national nonprofit organizations.
Our findings and analysis answer three key questions:
1. How many emails are organizations sen
ding to a volunteer in the first 30 days after the person joins their list?
2. How often (at what pace) ar
e organizations sending their welcome emails?
3. What kinds of content (i.e. asks) are organizations including in those emails?
I hope you'll take a moment to read the article (I promise that it's not too long) and that you find the results useful for your organization. Thank you to Bonterra for publishing my results in their blog this week.
I will give away the answer to one question that I know you might have. If you're wondering what are a few organizations that did a great job with their welcome series then I'd start by signing up for Save the Children Action Network and The Leukemia & Lymphoma Society and enjoy the goodness as it flows into your inbox.
If you would like a complimentary review of your organization’s welcome series and to receive a customized report showing how it compares to the results of this study, or if you’d like help refreshing your welcome series and improving your overall digital communications program, we’d love to partner with you.