I've spent the past several months talking to advocacy staff at 21 organizations about how their teams and organizations are (or are not) using AI. Through these conversations, I’ve identified four AI cultures that most organizations fall into. Regardless of which culture your organization fits in, there are great opportunities for you to raise your profile internally and ensure advocacy has a seat at the table when AI policy decisions are being made. Let’s start though with

So many organizations run a paid acquisition campaign. But so few prepare properly to fully leverage their investment. Here are 3 things you should do BEFORE spending one dollar on paid acquisition, whether it’s Civic Shout, Care2, Facebook or other online ads. Create a customized, automated welcome series that your new volunteers will receive upon being added to your list. This might only require a minor refresh to your existing welcome series. Have at least two more actions

March Forth! I love that I launched Rubenstein Impact Group on March 4th. For me, it was more than a date. It was a command to take a risk, leaving a job I loved, to start an exciting new chapter in my career. And here we are four years later! Thank you to all of my fabulous clients, partners and friends who have made us so successful. Your trust, guidance and support have meant so much. Happy 4th Anniversary to Rubenstein Impact Group!

This answer will surprise you. For most, it’s also a huge relief. The question: how should I benchmark my advocacy email performance? This is the second most frequent question I receive after ‘how often to email.’ Those who ask are typically expecting me to provide them with a specific metric, or point to a high-performing organization or established benchmark report. However, the answer is far simpler: Benchmark against yourself. If your email performance is continually impr

How often should you email your advocacy volunteers? It’s a question I receive from lots of organizations. Let me provide two answers. ANSWER #1: At least twice per month Advocacy volunteers want to take action. Unlike fundraising or general marketing lists, advocacy volunteers typically have to opt in to receive advocacy emails. They’re making it clear that they want to hear from you and be given opportunities to act on the issues they’re passionate about. Two emails per mon