How often should you email your advocacy volunteers? It’s a question I receive from lots of organizations. Let me provide two answers. ANSWER #1: At least twice per month Advocacy volunteers want to take action. Unlike fundraising or general marketing lists, advocacy volunteers typically have to opt in to receive advocacy emails. They’re making it clear that they want to hear from you and be given opportunities to act on the issues they’re passionate about. Two emails per mon

Advocacy organizations and teams can learn a lot from McKinsey & Company's recently released Global Survey on the State of AI. While their survey focused on corporations, the learnings can easily be adapted to help guide your team’s integration of AI into your advocacy work. Here are three points that jumped out at me: ✴️ Lesson #1: Using AI is about more than just efficiency. “Eighty percent of respondents say their companies set efficiency as an objective of their AI initia