Get This Done Before the End of the Year

Was your Thanksgiving dinner filled with talk of click-through rates, action taker conversion and A/B test results? I certainly hope not! But, this is definitely something your team should be talking about before everyone heads out for the year.

The most effective advocacy organizations (and even mildly effective ones) keep close tabs on the performance of their emails and digital content throughout the year. This data drives decisions around email content, segmenting, pacing, subject lines and more.

“Oh yeah, we thought about doing that, but didn’t have time.” If you plan to email again in 2026 – and I’m pretty sure you do – then it’s essential that you make the time. 

Need another option? I’d be happy to conduct your email audit, delivering an in-depth analysis of what worked (and what didn’t) and providing recommendations for how your email program can drive more actions next year. Our report also includes a detailed A/B testing program to optimize your messages.

Don’t go into next year emailing blindly. Conduct an email audit and maximize the impact of your 2026 legislative campaigns.