It's Time to Schedule Your Grassroots Strategy Session
- Brian Rubenstein
- Nov 18, 2025
- 1 min read
Is the date on your calendar yet? Of course, I mean the day your team will come together to create your organization’s 2026 grassroots strategic plan. This is the exciting, immersive day when your team reaches consensus on your grassroots goals for next year (which should be measurable) and lays out the strategies and tactics to help you achieve them.
A big differentiator I see with high-performing advocacy organizations (and grassroots staff) is that they spend the year executing a detailed – yet flexible – written grassroots plan. Of course, they can’t predict the timing of every federal or state vote, but they don’t need to. Their plan isn’t built around a particular vote. It’s about being prepared and equipped to leverage the opportunities that come along in a high-impact manner.
Not sure what a comprehensive strategic plan should look like? Add a comment, or send me an email or LinkedIn message, and I’ll be happy to share a template I’ve used successfully for years.
And if you’re unsure how to lead a highly effective strategic planning session, let’s talk. I love facilitating these types of full- or half-day sessions.
2026 could bring big opportunities for your organization. Be sure you have a strategy in place to maximize them.





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