Change my mind on this! I hate when nonprofit organizations send monthly advocacy newsletters. Here’s why: 1. They are typically sent on a strict schedule (i.e, the 5th of each month). It doesn’t matter if they have something compelling to say or not. 2. So much of the content isn’t relevant to me. I live in Atlanta. Why do I care that a bill passed in the Idaho Senate? Most of your volunteers don’t. 3. Engagement for newsletters is typically low. You wasted a good open or i

Wow! After 11 months of phone calls, lobby days, messages and more, I'm so excited to see the big wins achieved by the nonprofit health community in the FY26 spending bill. And I'm super proud of my clients' big wins in the bill. No, we didn't get everything we wanted, but we'll worry about that next week. Today, we celebrate! Congratulations to all of the advocacy staffs (and their volunteers and members) who advocated relentlessly on behalf of their constituencies.

Here are 4 things advocacy teams must do by January 6th – the day Congress returns from its holiday break. (But they can’t be done the day before, so you want to start now.) ❄️ Refresh your welcome series A lot has likely changed since you created the last version of your welcome series. Be sure your content is updated and relevant to the current political and legislative environments. ❄️ Launch a re-engagement series Even the best organizations lose volunteers throughout th

Advocacy organizations and teams can learn a lot from McKinsey & Company's recently released Global Survey on the State of AI. While their survey focused on corporations, the learnings can easily be adapted to help guide your team’s integration of AI into your advocacy work. Here are three points that jumped out at me: ✴️ Lesson #1: Using AI is about more than just efficiency. “Eighty percent of respondents say their companies set efficiency as an objective of their AI initia

Was your Thanksgiving dinner filled with talk of click-through rates, action taker conversion and A/B test results? I certainly hope not! But, this is definitely something your team should be talking about before everyone heads out for the year. The most effective advocacy organizations (and even mildly effective ones) keep close tabs on the performance of their emails and digital content throughout the year. This data drives decisions around email content, segmenting, pacing