Brian RubensteinDec 12, 20232 min readRules for that End of Year Advocacy Wrap-Up EmailAhh, the end-of-year advocacy email. It’s the perfect time to write a long message to volunteers covering everything you worked on this...
Brian RubensteinNov 9, 20232 min readPIXAR's 22 Rules of Storytelling - Part 2Pixar’s Rule #16 exposes a mistake I see so many nonprofit organizations make. They describe their campaign issue in a way that makes...
Brian RubensteinOct 17, 20231 min readPIXAR's 22 Rules of storytelling - part 1RELEVANCE. I have conducted dozens of trainings on how to write highly effective emails, and relevance is always the star of the show....
Brian RubensteinOct 3, 20232 min read3 Things you should do as soon as your lobby day endsYour lobby day is over. Your volunteers have gone home. And you might even get a good night’s sleep tonight. So, what comes next? Too...
Brian RubensteinSep 25, 20232 min readWhy you need a strong digital program EVEN when you have a great OFFline advocacy volunteER PROGRamPART 2 OF A 2-PART SERIES: Why you need a strong digital engagement program even when you have a great offline advocacy volunteer...