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Your Guide to A/B Testing
How to Conduct A/B Tests That Will Drive More Advocacy Actions By Brian Rubenstein (This blog post originally appeared on the VoterVoice...
Brian Rubenstein
Jan 22, 20253 min read


The 6 Most Dangerous Words
As a consultant, I shudder when I ask a client why they did something a certain way and they reply with, “That’s how we’ve always done...
Brian Rubenstein
Jan 16, 20251 min read


3 Emails to Send Before the End of the Year
Grassroots Leaders: There are three emails you must send to your volunteers or members before closing out your work for the year. You...
Brian Rubenstein
Dec 14, 20241 min read


Here's The Best Way to Increase Your Action Rates
Want to know the best way to increase the number of advocacy actions you generate from your email campaigns? The answer is in this new...
Brian Rubenstein
Dec 10, 20241 min read


Are You Ready For a Surge in Activism?
Is your organization ready for an upsurge in activism? After the 2016 election, Americans swarmed to nonprofit organizations engaged in...
Brian Rubenstein
Nov 12, 20241 min read
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