top of page




Here's The Best Way to Increase Your Action Rates
Want to know the best way to increase the number of advocacy actions you generate from your email campaigns? The answer is in this new...
Brian Rubenstein
Dec 10, 20241 min read


Are You Ready For a Surge in Activism?
Is your organization ready for an upsurge in activism? After the 2016 election, Americans swarmed to nonprofit organizations engaged in...
Brian Rubenstein
Nov 12, 20241 min read
Bye-bye preheaders
Apple is at it again. A few years after gutting the usefulness of open rates in measuring email performance, they are now eliminating...
Brian Rubenstein
Oct 28, 20241 min read


5 Lessons Grassroots Pros Can Learn from Formula 1 Racing
I love Formula 1 racing. I love grassroots advocacy. So, I created a list of 5 lessons that grassroots professionals can learn from F1....
Brian Rubenstein
Sep 10, 20242 min read


Let's Be Honest About the Size of Your Advocacy Volunteer List
How many advocacy volunteers does your organization have? No, I’m not asking how big your email list is. What’s your REAL number of...
Brian Rubenstein
Jul 25, 20242 min read
bottom of page